Every day, we see many websites that are ranking higher than their competitors in the search engines and it is really hard for them to get noticed by their potential customers. The reason behind this problem can be possible:
- They don’t have enough time or money to do quality content marketing on a regular basis.
- They are not targeting an appropriate audience.
- Many other factors may also affect their website rankings.
But, you will find that there are some basic SEO tips that you can apply to your website and help it get more organic traffic. These include the following:
Create Unique Content on Your Website
If you want to rank well in the search engine results pages (SERP), then you must make sure that you create unique content for every page of your site. This means that you should never copy any previous content from your website onto another page.
You should only use previously published content if it is relevant to the current topic that you are writing about. Otherwise, you should try to create new content which is original for your business.
In fact, when you write a fresh post that has no relation with previous posts, you can expect to receive more traffic because people will like what you are posting and they will share it with others as well.
Use Keywords in Title Tags and Headers
You need to take into account the keywords that people type into Google while searching for something related to your business. For instance, if you sell women clothing, you can make sure that the title tag of each of your blog articles includes the words “women clothing” so that those who are searching for information about women clothing will land on your blog articles.
At the same time, the header tags of your website should contain the same keywords, such as “Women Clothing”, “Clothing for Women”, etc.
You should also make sure that all of the links within the body of the text point back to your main website. If possible, you should try to link to a particular product or service within the article itself.
But even if you cannot do that, you can still add a line at the bottom of the page saying where readers can go to buy the products that you mention in the text.
Link to Other Websites
When building a website, you should always keep in mind the idea of linking to external sources. When someone types a keyword phrase into Google, they are likely looking for something specific.
So, you need to link to authoritative articles that discuss the same topic as yours. Make sure that these external sites have a good authority which means that the external sites are trusted by Google.
Once you build several links to these websites, Google will eventually give credit to the authority of your own website.
In addition, it can be helpful to consider using social media and forums to promote your website. The reason behind this is that many businesses tend to overlook the power of being active on social media.
Many people today prefer to communicate with others through Facebook rather than email. So, you can definitely utilize Facebook groups and forums to increase brand awareness.
Another way to boost your website’s visibility would be to join local organizations. This could enable you to meet people who work around your industry. Furthermore, you might be able to learn how you can improve your services and gain valuable insights that you can incorporate into your operations.
Add internal links to new pages
It is important for you to know that Google does not always show website rankings based on how many other websites link to your website. However, there are two things that you can do to help improve your website.
First, you need to ensure that you provide high-quality content. Second, you need to use internal links from one page to another. These internal links should lead to similar topics or pages within the website.
It should not be obvious that one page leads to another simply because it is located near the end of the list. Instead, you should focus on making the links appear natural.
The purpose of creating internal links is to encourage visitors to stay on your website longer. If you want them to spend more time on your website, then you need to reward them. One thing you can do to achieve this goal is to offer freebies or discounts on your site.
Avoid duplicate content
Duplicate content is when an author writes the exact same piece of content over and over again. Although there may be some benefits to having this kind of content on your site, it can kill your overall reputation.
In fact, Google has said that it penalizes websites for having low-quality SEO content. As a result, you should try to avoid duplicating content.
To prevent yourself from having duplicate content, you need to think about what data belongs on your website. You only need one copy of any given piece of information because you never know when that content might be needed again.
For example, if you have an article that talks about how to save money on groceries, you probably don’t want to create multiple copies of that article. As a result, it is best to write unique content and only post once.
Use keywords wisely
Keywords essentially search terms that are used to find relevant content across the web. They are very useful because they allow users to find exactly what they are searching for.
Therefore, it makes sense to make sure that you include these keywords throughout your blog posts. Moreover, you should also add these keywords to all the images that you place on your website. To do keyword research you use tools like SEMrush, Ahrefs, and Moz. You can start with SEMrush free trial.
One of the most common mistakes that business owners make is to forget to include keywords in their blogs. When they get started writing, they usually start talking about themselves and their products.
While this is fine, you also need to make sure that you talk about your customers. After all, they will ultimately decide whether or not they like your company. As a result, make sure that you mention customer service several times throughout your content.
People love looking at photos. As a result, if you take good photos, you will naturally attract traffic to your website. To maximize the number of views, you need to choose attractive photography. Then, you need to edit the photos before posting them online. Finally, you need to make sure that the image is optimized for SEO purposes.
When you first set up your own website, you may notice that all of your articles look the same. This happens because you haven’t taken the time to optimize each individual post for search engines. Take a few minutes to do this every week so that you ensure that your readers can quickly find what they are looking for.
As we have mentioned earlier, you need to make your site mobile-friendly. Otherwise, people will just view your site using their phones. Since most smartphones are equipped with cameras, it doesn’t matter which device you use. As a result, your pictures will automatically turn out better than ever before!